Probably the most important factor in outdoor photography.
Below is Prince of Peach church and school in Carrollton, TX.
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This was my ultimate choice, about an hour and a half before sunset.
Here's the same shot, but with cloud cover. Depending on the day, you might have to wait anywhere from a few seconds to 30 minutes to get some nice good sunlight.
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Golden Hour:
Right when the sun is on the horizon. Everything looks golden and this is the "ideal" time to photography. There are exceptions, like in this case.
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Early Twilight. This is the phase where the lights outside as just slightly dimmer than the ambient light.
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Twilight. This is usually a winner. The outdoor lighting is strong enough to act as accents, but the ambient still does good work.
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Late twilight.. I don't have a photo, but as a general rule, you never want to photography at pure night. When a client asks for night shots, I make sure they're late twilight shots. Like this:
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Notice how at "night", you wouldn't see the top of the bridge or all the post or even the water edge.
-Jonny Carroll Photographer
Dallas Architecture photography
Dallas Aerial Photography
DTX Dallas, TX commercial photography